Bob Uecker, known affectionately as “Mr. Baseball” for his colorful personality, and love of the game, has passed away at the age of 90.

“Today we take on the heaviest of burdens,” the Brewers wrote in a statement shared on X. “Today, we say goodbye to our beloved friend, Bob Uecker.”

In a statement released by the club, Uecker’s family said he had battled small cell lung cancer since early 2023.

“Even in the face of this challenge, his enthusiasm for life was always present, never allowing his spirit to falter,” the family said.

Many of Uecker’s self-deprecating jokes were derived from his sub-par major-league career. He hit .200 over his six seasons playing catcher with the Milwaukee/Atlanta Braves, Philadelphia Phillies and St. Louis Cardinals.

One of his 14 major-league homers came off great Los Angeles Dodgers pitcher Sandy Koufax. In typical Uecker fashion, he said he worried that homer would keep Koufax out of the Hall of Fame. Uecker also homered off Hall of Famers Ferguson Jenkins and Gaylord Perry.

One of Uecker’s favorite and longest-running jokes was about his signing with the Braves in 1956. He would say he signed for $3,000, which upset his father because he didn’t have that kind of money to pay the Braves. No matter how many times he told the joke, it always got a laugh.

After his baseball career, Uecker continued to be busy in baseball. He became a scout for the Brewers and he would later be brought into the broadcast booth, officially becoming the voice of the team in 1971, two years after the team moved from Seattle.

“To be able to do a game each and every day throughout the summer and talk to people every day at 6:30 for a night game, you become part of people’s families,” Uecker once said. “I know that because I get mail from people that tell me that. That’s part of the reward for being here, just to be recognized by the way you talk, the way you describe a game, whatever.”

Uecker had one of the longest careers in baseball broadcasting history , with a career spanning over 50 years.

Uecker was honored by the Baseball Hall of Fame with the Ford C. Frick award in 2003 and spent nearly 20 minutes keeping the Cooperstown, New York, laughing.

“I still — and this is not sour grapes by any means — still think I should have gone in as a player,” he quipped. His speech garnered the biggest laughs of the evening.

But it was more than just baseball for Uecker. He began appearing with Johnny Carson regularly on “The Tonight Show,” he had a starring role in the 1980s sitcom “Mr. Belvedere”, and famously starred in a series of Miller Lite commercials that are all still memorable decades after they aired.

Many fans still recite Uecker’s best lines from his character in “Major League”, And some of the quotes have become viral sensations on social media.